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Pro-European campaign group Best for Britain has published its tactical voting recommendations for the July 4th general election, advising voters in 451 constituencies across the UK on how to cast their ballots to deliver the heaviest electoral blow to the Conservative Government.
The recommendations, released on the group’s GetVoting.org website, call for voters to back Labour candidates in 370 seats, the Liberal Democrats in 69, and the Green Party in three.
BfB also backs a Scottish National Party vote in seven seats in Scotland, and Plaid Cymru in two constituencies in Wales, to have the best chance of changing the Government.
In the remaining 181 seats, Best for Britain is not making a recommendation, saying the opposition lead is large enough that “people trying to stop the Tories can vote with their hearts.”
The recomendations site crashed shortly after launching due to “extremely high demand,” according to a BfB spokesperson but is currently available again.
Best for Britain CEO Naomi Smith emphasized the group’s distaste for tactical voting at a press conference unveiling the recommendations. “We really, really hate tactical voting,” Smith said, adding: “We think people should be able to vote for who they believe in. But until the voting system changes, tactical voting will continue to be a feature.”
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The group says its advice is based on the latest Survation MRP polling, as well as local insights and expert analysis, with the aim of keeping the Conservatives out of power for the next decade and preventing the hard-right Reform UK party led by Nigel Farage from gaining a foothold in Parliament.
Best for Britain’s own polling indicates as many as 13 million voters are prepared to vote tactically, in other words: backing a party that isn’t necessarily their first choice, with the primary intent of keeping out the Conservatives.
However, the recommendations have drawn criticism from some quarters, including for recommending a Labour vote in Bristol Central over Green candidate and party co-leader Carla Denyer. The seat is a two-way Labour/Green toss-up with almost no chance of going Conservative.
One reader blasted it as: “Typical [First Past the Post]-sustaining nonsense from Best for Labour,” though the group backs a shift to proportional representaion.
Another voter questioned the group’s backing for pro-independence parties the SNP and Plaid Cymru, writing: “How can an organisation called Best of Britain endorse nationalist parties and expect to be taken seriously?”
Others argued voters should ignore websites like GetVoting.org entirely and make their own determinations. “Here’s a radical idea,” opined one Twitter user. “Stop [listening] to Tactical Voting websites and Carol Vorderman and do your own research…Vote in the interests of the most vulnerable person you know, OR who’s most likely to beat the candidate you hate most.”
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On X, Tom Hatfield wrote: “It seems [Best for Britain] are trying to protect Thangam Debbonaire by pretending the Tories might win a Lab/Green marginal” of Bristol Central. Another user, Theo Elliott, dubbed the recommendation: “Absolute nonsense”, saying: “The Tories won’t win there. There is no need for tactical voting. Bristol friends should feel free to vote Green without worry.”
At the 2019 general election, GetVoting.org says it reached 4.5 million people and helped 800,000 vote tactically, boosting the vote share of opposition candidates by at least 10% in 19 constituencies. The site boasts it was 97% accurate in its recommendations.
Zack Polanski, Green Party Deputy Leader told Byline Times: “We’re pleased that Best for Britain recognises that in seats like North Herefordshire and Waveney Valley it is The Green Party holding the flame for progressive politics and are best placed to beat The Conservatives. There are however other seats like Brighton Pavilion and Bristol Central where Greens are on course to win by beating Labour.
“We think that a group of Green MPs elected can make the inevitable Labour landslide Government bolder and better. We can push them to scrap the two-child benefit cap, to properly invest in the NHS and stand up for peace and justice abroad.”
In a statement to journalists, a BfB spokesperson said tactical voting was needed as “Labour’s [circa 20-point] lead is, in part, built on people who are voting tactically.”
