Outside the system

‘This General Election Will be the Dirtiest But Most Sophisticated Campaign So Far – Don’t be Fooled’

The Conservative “machine” will target voters with messages that speak to them, which appear to come from sources they trust. Here’s what to watch out for

Prime Minister Rishi Sunak pictured in November 2022. Photo: Imageplotter / Alamy
Prime Minister Rishi Sunak' Conservative Party have turned the UK into a "third-world island". Photo: Imageplotter / Alamy

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Rishi Sunak has quite the challenge to win the next general election – or even to prevent Labour from securing an outright majority – but the Conservative Party is traditionally one of the world’s most effective election-winning machines, and it would be complacent not to assume that all of that machinery will be running at full steam until July 4.

Because the strengths and weaknesses of the two camps lie in completely different areas, the contest will be asymmetric, and may well be the dirtiest in modern British history, Mark Thomas writes on his, The 99% organisation website.

Byline Times needs your help to investigate disinformation and electoral exclusion as we head towards the 2024 General Election.

We’re asking for your help to keep track of dodgy campaigning this election, so if you spot anything that bears investigation, please email us at votewatch24@bylinetimes.com.

The Conservatives’ track record over the last 14 years is a huge advantage for Labour, but the campaigning resources officially and unofficially open to the Conservatives are far greater than those available to Labour and they will apply them – legally or not – in the dirtiest but most sophisticated campaign we have ever seen. We should brace ourselves – and not be taken in.


The last 14 years is a huge advantage for Labour

Increasingly far-right policies during the Conservative’s time in power have left the UK broken. We have a cost-of-living crisis. The NHS is on its knees, schools are crumbling, our rivers flowing with sewage and an unaddressed climate emergency. The UK economy – particularly since Brexit – has been almost stagnant.

Source: IMF WEO Database 2024

Most people in the UK are poorer today than they were in 2010 – you have to go back 100 years to find a comparable period of mass impoverishment.

Source: ONS, OBR

The NHS is badly damaged and could fail – and if it does, the UK economy will fail with it.