Merchandising Misogyny: Online Retailers Cash In On Andrew Tate

While the former kick-boxing champion awaits trial in Romania for allegations of sex trafficking, Dimitris Dimitriadis and Sian Norris reveal the money being made in his name

Online retailer eBay is promoting merchandise that calls for the release of the misogynistic influencer Andrew Tate, Byline Times can reveal.  

The e-shop was found to be prominently displaying men’s t-shirts that feature the slogan ‘Free Top G’ – a reference to Tate’s online persona – on its platform through sponsored ads, as well as on Google search results through Google adverts. 

‘Top G’ refers to ‘top gangster’. The calls to “free” Tate relate to his recent arrest in Romania on charges relating to sex trafficking. He denies all allegations. 

A spokesperson for eBay said: “These items do not violate eBay policy and therefore are not prohibited from being sold on our platform.”

An investigation by Byline Times found similar items being sold by Amazon and advertised via Google ads.

The description for a ‘Free Top G’ t-shirt sold on Amazon read: “If you are a TOP G this is the perfect outfit for you, this is for all the entrepreneurs and businessmen and women”. 

Several of those controversial clothing items were made available on Amazon Prime for next-day delivery and cost as much as £26. 

Also promoted on Amazon through sponsored ads was the ’41 Tenets for men’ – a set of ‘rules’ that surround Andrew Tate’s cult, which his male fans are encouraged to live by.

The principles maintain that “men and women are different” and that men “have a sacred duty to protect and provide for the most important people in their lives”.

A third online seller, Etsy, is also promoting t-shirts and hoodies through ads on its platform with similar messages calling for Tate’s release. 

Having started his career as a mixed martial arts competitor, Tate shot to fame on social media where he became known for his deeply misogynistic content, gaining a following of young men keen to buy into the idea that women are inferior and that men can ‘game’ wom