Robert Mercer is Fuelling a Multimillion Dollar anti-Muslim Propaganda Industry
Trump’s top donor, Robert Mercer, is at the centre of a multimillion-dollar anti-Muslim propaganda industry responsible for creating and spreading the same Islamophobic rhetoric found in the New Zealand shooter’s manifesto.
While much remains to be learned about the terrorist attack targeting worshipers at two mosques in Christchurch, New Zealand, the 17,000-word manifesto posted online by suspected gunman Brenton Tarrant makes it clear that far-right internet culture and white supremacist propaganda played an integral role in radicalizing the 28 year-old attacker.
In the manifesto, Tarrant made frequent reference to the white genocide conspiracy theory, which claims (falsely) that white people are being replaced by non-whites through changes in birth rates, mass immigration, and “forced assimilation.” According to the Anti-Defamation League, the belief system surrounding so-called “white genocide” represents “one of the most deeply held white supremacist convictions.”
More than $200 million was pumped into the anti-Muslim propaganda industry between 2008 and 2013.
The manifesto is riddled with anti-immigrant and anti-Muslim rhetoric, mostly in reference to the beliefs associated with the white genocide conspiracy theory. Throughout the document, Tarrant repeatedly referred to Muslims as “invaders” trying to take over “the West,” and lamented the “high fertility” rates among Muslim populations.
Tarrant frequently returned to the conspiratorial idea that whites are facing an existential threat due to increasing numbers of Muslims and other immigrants coming to predominantly white countries and “destroying” the culture. The word “destroy” appears 25 times in the document, while references to “birth rate” (or “birthrate”) and “fertility” appear 43 times, and references to Western or European “culture” appear 47 times.
The extremist views espoused by Tarrant are common in the modern white supremacist movement. His manifesto mirrors the rhetoric found on forums and message boards like 4chan and Stormfront, as well as websites like the Daily Stormer, VDARE, and Vanguard News Network.
But Tarrant’s Islamophobic rhetoric isn’t confined to the dark corners of the web. Far from it, actually. Inciting hatred towards Muslims is part of a multimillion-dollar propaganda business funded by some of the most prominent right-wing donors and organizations in the United States, including many that have direct ties to the Trump administration.
According to a June 2016 report released by the Council on American-Islamic Relations (CAIR) and University of California Berkeley’s Center on Race and Gender, more than $200 million was pumped into the anti-Muslim propaganda industry between 2008 and 2013.
That money funded the activities of several dozen groups whose primary purpose is to “promote prejudice against, or hatred of, Islams and Muslims,” and to push their Islamophobic rhetoric from the fringes into the mainstream.
They achieve that goal in part by working hand-in-hand with media and tech companies to disseminate their propaganda via right-wing “scholars,” media personalities, grassroots organizations, and other associated entities.
“Inciting hatred towards Muslims is part of a multimillion-dollar propaganda business…”
“This enables them to mutually reference each other’s highly inaccurate or purposively deceptive material as facts and then subsequently disseminate it to other grassroots groups and politicians through right-wing media outlets,” the Center for American Progress (CAP) explained in a 2011 report.
Mercer — the top contributor to Trump’s presidential campaign — is affiliated with a slew of right-wing organizations, but he is perhaps most notorious for launching the now-defunct, scandal-plagued data firm Cambridge Analytica and funding the far-right Breitbart News network.
Robert Mercer, his daughter Rebekah, and the vehicles they use to influence policy and society are a case study in for-profit hate, showcasing the inner workings of an anti-Muslim propaganda industry whose tentacles stretch from the fringes of the internet to establishment think tanks — all the way into the White House.
The Mercer-funded anti-Muslim propaganda business
Between 2014 and 2016, the Mercer Family Foundation donated a quarter of a million dollars to the New York-based Gatestone Institute, an anti-Muslim think tank that warns of a looming Muslim takeover of Europe leading to a “Great White Death.”
The organization is also notable for its close ties to the Trump administration: Rebekah Mercer sits on the Board of Governors, former Trump campaign chairman Steve Bannon has been featured as a speaker at Gatestone events, and Trump’s national security adviser John Bolton became the group’s chairman in 2013.
In 2016, the Gatestone Institute partnered with far-right Canadian website Rebel Media to produce a dozen “cross-branded videos” warning about the supposed dangers of Islam and refugees from Muslim-majority countries. The clips were posted on the Gatestone Institute’s YouTube page and cross-posted on Rebel Media’s website between May 2016 and October 2016.
Anti-Muslim videos produced by the Mercer-funded Gatestone Institute and Rebel Media, a far-right Canadian media outlet. Image credit: YouTube
Rebel Media has produced a number of prominent anti-Muslim and anti-immigration activists, including Lauren Southern, Laura Loomer, Faith Goldy, Gavin McInnes, and Tommy Robinson. These activists, along with ideologically aligned figures like Stefan Molyneux and Milo Yiannopoulos — whose activism on behalf of neo-Nazis and white nationalists was funded by Mercer dollars — form a global network of Islamophobia whose reach spans the U.S., Canada, the U.K., Australia, and South Africa, among other places.
The video series produced by Rebel and Gatestone covered topics including “Sweden’s migrant rape epidemic,” “the dangers of the Islamization of the West and the growing influence of Sharia law,” and the “Islamization of Europe”, which the video claimed was a threat to “Western values.”
The videos produced by the Gatestone Institute and Rebel Media were rife with fear-mongering propaganda, including warnings about “no-go zones” and Shariah law creeping into Europe . Image credit: YouTube
Other videos asked if Europe is “doomed by migrants” and whether “Europeans […] will rise to fight radical Islam and hold onto Western values,” while others pushed fear-mongering disinformation about so-called “no go zones” and propaganda claiming that Islam is inherently linked to terrorism.
Tarrant referenced many of these topics in his manifesto, and the underlying theme of Muslims as a threat to “Western culture” (whiteness) featured prominently in both the videos and the manifesto.
Notably, the list of speakers featured in the video series includes Dutch far-right leader Geert Wilders and Daniel Pipes, president of the Middle East Forum (MEF), which has been identified as one of five key think tanks fueling the anti-Muslim propaganda industry.
Not coincidentally, many of the videos also feature clips of news articles from Breitbart, the far-right platform financed by Robert Mercer — just one of many examples of how this network of Mercer-affiliated anti-Muslim organizations and individuals uses its own propaganda across platforms to make it appear more credible and to expand its reach.
The partnership between Rebel Media and the Mercer-backed Gatestone Institute demonstrates how the anti-Muslim propaganda industry pushes its Islamophobic messaging from seemingly “serious” think tanks and other conservative organizations to far-right websites and activists, who then recycle the talking points and disseminate them to new audiences.
Prominent tech companies like YouTube, Google, and Facebook play a major role in this cycle by disseminating extremist content to specific audiences through features like micro-targeting and algorithmically-produced recommendations and suggestions.
This was the case with Secure America Now, a secretive right-wing organization bankrolled by Robert Mercer. In 2016, the dark money group produced a series of Islamophobic propaganda videos and aired them during the final weeks of the presidential election.
“We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons. “
However, most Americans never saw the fear-mongering videos — and that’s no accident. Secure America Now worked closely with Facebook and Google to target the anti-Muslim ads to voters in swing states who were deemed most likely to be receptive to the messaging, which was “meant to stoke viewers’ fears of imminent Muslim conquest.”
That type of targeting falls squarely within the purview of Cambridge Analytica, the data firm founded by Robert Mercer.
Former Cambridge Analytica employee-turned-whistleblower Christopher Wylie has described how the company, which shut down last year, used Facebook data to build a system that could profile individual voters to target them with political ads.
“We exploited Facebook to harvest millions of people’s profiles,” Wylie said in a March 2018 interview. “And built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on.”
“It’s how you brainwash someone. It’s incredibly dangerous.”
As journalist Carole Cadwalladr explained in a February 2017 report in The Guardian, adware and tracking cookies from websites such as Breitbart can also be used by companies like Cambridge Analytica to track and monitor people’s online activity. This data can be mined to profile people based on their internet browsing history, and then, with Facebook’s help, target them with ads.
“With this, a computer can […] predict and potentially control human behaviour,” said Professor Jonathan Rust, Director of the Psychometrics Centre at the University of Cambridge. “It’s how you brainwash someone. It’s incredibly dangerous.”
“It’s no exaggeration to say that minds can be changed. Behaviour can be predicted and controlled. I find it incredibly scary. I really do. Because nobody has really followed through on the possible consequences of all this,” Professor Rust told The Guardian.
Those consequences are coming to light in real time, and all-too-often they come in the form of hate crimes and violence. While there is more to be learned about the motives of the gunman in New Zealand, it would be foolish to overlook the influence of a multimillion-dollar propaganda industry that trafficks in the very same anti-Muslim rhetoric found in his manifesto.