Written by
John Mitchinson
John Mitchinson is a writer and publisher and co-founder of Unbound, the world's leading crowdfunding platform for books. He was previously Director of Research and a senior writer for the BBC TV show 'QI'. He is co-host of the popular books podcast Backlisted and a Vice-President of the Hay Festival. He writes a monthly column, 'The Upside Down', for Byline Times
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THE UPSIDE DOWN: Dead Centre – the Collective Avoidance of Dying
For most of us in the so-called developed world, death is rarely confronted head-on. At best, it’s ‘the rumble of distant thunder at a picnic’.

THE UPSIDE DOWN: Search Me –when did Google Become So Shallow?
As Facebook and other global tech giants come under scrutiny over the way they amass our data, John Mitchinson reveals how Google has less information

THE UPSIDE DOWN: Wetworld – the Most Unlikely Thing in the Universe
We live in strange times. Familiarity is draining from our lives; old political alignments are dissolving; the weather is unpredictable and violent. But perhaps we should try harder to embrace the strangeness: after all, we are made from the most unlikely thing in the universe.
